Ancestrel is renowned for importing, wholesaling, and retailing natural and artisanal wine, proudly holding the distinction of being the first to introduce natural wine to the UK. Since 2016, Ancestrel has supplied a wide array of restaurants and retailers nationwide, delivering a comprehensive branding experience that includes website development, industry event marketing, packaging, and merchandise.
The brand’s design approach pays homage to the artisanal and historical significance of the winemaking process and its creators, with a logo loosely inspired by a bunch of grapes, designed to ‘hang’ at the top of applications. The visual identity, featuring bold and lurid colors, reflects a playful yet anti-traditional spirit, reminiscent of the vibrant imagery of 1970s magazines.
Through strategic partnerships, collaborations, and marketing efforts, Ancestrel aims to push its brand further into the public sphere, appealing to a new generation of wine drinkers while maintaining its established audience in the industry. This dual focus ensures Ancestrel remains a dynamic presence within a competitive landscape.
