The rebranding of Studio Atkinson marked a pivotal transition from a personal brand centered around Susie Atkinson to an expansive identity that showcases the studio’s broader capabilities in the world of interiors. This rebrand was not just a name change but a strategic repositioning, elevating the studio to an influential leader in the interiors industry. The new identity, Studio Atkinson, reflects a calm, crafted, and timeless aesthetic, aligning with the studio’s core values and design philosophy. The rebrand also introduced a platform for Studio Atkinson to sell their own products, offering clients a more comprehensive view of their design expertise, while also celebrating the studio’s established work in creating inviting, bespoke interiors. A key aspect of the project was the creation of printed material that harmonized with the color palette, ensuring it was just as effective on-screen as it was in physical form.
The project maintains the essence of Susie Atkinson’s personal design philosophy. Susie’s deep knowledge and experience are reflected in the studio’s ability to create timeless spaces that resonate on a sensory level, eschewing fleeting trends in favor of enduring style. The studio’s use of color, natural materials, and varied textures has been central to its success in crafting bespoke interiors for a wide range of spaces, from private residences to luxury hotels, clubs, and even boats. The rebrand not only highlights this craftsmanship but also emphasizes the studio’s collaboration with specialized craftsmen and workshops, ensuring that every project enhances the architecture of a space while delivering sophistication and comfort. This comprehensive design service, from concept to completion, is now encapsulated within the refined and elevated brand identity of Studio Atkinson.
