For PLEAT, a creative agency representing a select roster of artists, we crafted a brand identity that is both minimalist and sensitive, embodying the agency’s commitment to supporting artistic talent without overshadowing it. The branding strikes a balance between subtlety and recognition, providing PLEAT with a distinctive visual presence that enhances, rather than competes with, the work of its artists. This approach reflects PLEAT’s curated selection of talent and its dedication to aligning with contemporary visual sensibilities, ensuring that the brand serves as a platform that amplifies the creative voices it represents.
The website we designed and developed for PLEAT acts as a dynamic, up-to-date portfolio, showcasing the latest work produced by the agency’s artists while also documenting their individual archives. It offers a seamless experience that allows users to explore the depth and breadth of each photographer’s portfolio. Beyond the digital realm, the brand identity extends to city-wide billboard campaigns, placing the photographers’ work in urban environments where it can engage a broader audience. These billboards honor the artistry of PLEAT’s roster, integrating their work into the fabric of the city and further solidifying the agency’s presence in both the commercial and editorial spheres.