For Fotografiska New York, we crafted distinctive marketing campaigns tailored specifically for their exhibitions and seasonal announcements, building on the foundation of the existing brand guidelines while developing a unique visual language that resonates with the New York audience. Our close collaboration with the gallery ensured that each campaign had a significant impact across the city, capturing the attention of potential visitors and driving ticket sales. By emphasizing the museum’s unique location in the historic Church Missions House in Gramercy Park, we were able to highlight Fotografiska’s blend of contemporary photography within a landmark setting, appealing to both local and international audiences.
Our design work encompassed a range of marketing efforts, including out-of-home campaigns, localized press marketing, and engaging animations for paid online content. These elements were strategically deployed throughout New York City to maximize visibility and engagement, ensuring that Fotografiska’s exhibitions were top of mind for art enthusiasts and tourists alike. The campaigns effectively communicated the museum’s dynamic offerings, drawing visitors to experience the cutting-edge photography housed within this iconic Romanesque Revival building.
