Our branding project for FORM involved creating a dynamic and flexible identity that captures the essence of this unique collaboration in the music industry. FORM, launched in March 2020, represents the coming together of two influential forces: London-based Rockfeedback and Brighton-based One Inch Badge. These independent promoters have combined their expertise to support a diverse range of artists in their live music careers, from grassroots venues to large arenas. The new brand identity needed to reflect FORM’s deep-rooted passion for music and their commitment to fostering live music across the UK. The branding we developed needed to be as adaptable and multifaceted as FORM’s work, ensuring it could seamlessly transition across various platforms and media.
The resulting identity for FORM is both structured and dynamic, taking inspiration from the clarity of the logo itself. We designed a set of adaptable, multi-purpose templates that could be used across all formats, ensuring consistency while allowing for creative flexibility. This new identity was prominently featured in a comprehensive website update, providing a robust platform for FORM’s expanding portfolio of live music, festivals, and special events. The branding not only unifies FORM’s diverse offerings but also establishes a powerful presence within the music industry.
